/ this post includes a piece gifted to me by People Tree
Now that I’ve discussed the difference between ethical and sustainable fashion ( find that post here ) , I want to write about the term I use to describe my own style and shopping habits - conscious.
As I’m sure you’re aware of by now, I’m a capsule wardrobe advocate. Since I switched up my shopping habits a couple of years ago, I’ve seen a huge improvement in both my mindset and bank account, amongst a range of other day-to-day factors ( more on that in a future post ) .
you might also want to read the capsule wardrobe / what + why?
So whilst I’m in the process of creating a capsule wardrobe starter kit for you, I wanted to chat with you about how I navigate the world of conscious fashion and the process I’ve created when it comes to adding new pieces to my minimalist af wardrobe.
[ shoutout to my train ticket in my dress pocket for stealing my spotlight during this shoot.
Neither Dan nor I noticed until we got home. I’m alright at blogging, I swear. ]
Conscious Fashion: The Brands
It’s a bit ambiguous, isn’t it? As a result, it’s super subjective. So here’s how I think about it - if a brand or product demonstrates an awareness of the world around it, I see it as conscious. Whether it’s putting time or money into giving back to our planet or its people, a conscious brand or product will go the extra mile in one way or another to do good.
This is one of the reasons I adore People Tree. As a pioneering brand in the sustainable fashion industry, they were actually the very first fashion brand to be awarded the World Fair Trade Organisation product label. Each piece is created as responsibly and consciously as possible from start to finish and they’re dedicated to ensuring each craftsperson is treated with respect and kindness ( which should be integral to every brand in every industry, might I add ) . They’re also continuously working towards an even lower environmental impact throughout their manufacturing process in addition to their people-centred ethics.
Pretty good, right? And a great place to start shopping consciously, too! Check out the dress I’m wearing here.
I’m sure you’ve got your own view on what conscious means to you, too - I’d love to hear about it in the comments below!
Conscious Fashion: The Consumer
So, Nati, you’ve got an idea of what you appreciate brands and products doing. But what are YOU doing?
Well, as I mentioned earlier, the whole ‘conscious’ thing is a bit vague and, when you’re a fashion-lover like me, it’s easy to get distracted and side-tracked when out and about browsing. So I created a process that would help me to navigate it.
you might also want to read a conscious fashion glossary
1. Look in the right places
It sounds pretty simple, but if you stop looking at the products sold by morally-devoid companies, you’ll quite quickly find yourself in the position where almost every piece you consider has some sort of conscious aspect to it, or allows you to shop consciously as a consumer.
2. Create your conscious fashion categories
These are the sort of rules, as such, that you set for yourself to ensure you’re only shopping in a way that works with your conscious fashion definition. For example, when I’m eyeing up a piece of clothing to add to my wardrobe, it has to fit into at least one of the following categories:
1. It’s created by an ethical or sustainable brand
2. It’s made from ethical or sustainable materials
3. It’s exceptional quality so it will last for years
4. It’s timeless style-wise, so it will last for years
3. Invest more in less
The number one way to shop consciously is to simply buy less. But to do so, you’ll need to buy pieces that physically and stylishly last. If you can master cutting down your clothing consumption, you’re already on your way to shopping consciously!