Anyone else used to - or currently - love the excitement of a shopping trip specifically to pick up a piece of clothing ( or an entire outfit ) for one night only, à la Jennifer Hudson? I know I totally got into this mindset when I was younger - house party, live concert or girls night, I was ready to splurge.
I’ve talked before about my addiction to shopping, and this is a prime example. Let’s have a chat about where this pressure comes from, and how Urban Outfitters are making waves on the high street to help us out with it.
Thanks to Instagram and fast fashion culture, the concept of repeating an outfit isn’t everyone’s favourite. You bought those heels last week? Yeah, now they’re so last week. Did you wear that dress in your latest Instagram grid photo? Um … boring and uninspiring.
So whilst I’m a huge advocate for the capsule wardrobe and how it’s helped me to resist the temptations of fast fashion, I know that a minimised wardrobe simply isn’t for everyone. The concept of four tshirts and three pairs of jeans just ain’t always that tempting - I get it!
you might also like Why I Created a Capsule Wardrobe
Luckily, thanks to some super innovative independent brands, the concept of renting clothes, instead of purchasing them, is on the rise. As you may have seen in recent headlines, Urban Outfitters have announced that this summer they too shall be jumping on the bandwagon, launching a brand new clothing rental service called Nuuly. So when it comes to sustainability, what’s Nuuly got to do with it? Why should we be borrowing clothes instead of getting our 30 wears out of them?
Renting clothing is such a wonderful way for those who are huge fans of the new-clothes-everyday vibe to try out a more conscious approach to clothing consumption. No longer are 100 dresses needed for 100 people, but instead 1 dress can be borrowed by 100 people, and that would still leave over two thirds of the year for more people to get their wear out of the garment. Of course, as the dress isn’t ‘bought’ by you, you won’t be paying full price. Discounted UO? Yes please. This means a minimised environmental impact and minimised personal financial impact. Win win, right?
High Street giants like Urban Outfitters might not be ethical icons, but this step towards a sustainability-focused influence on their enormous and loyal demographic is certainly a good start.